OBJECTIVE
This project was focused on a problem, which people nowaday are under a lot of pressure, and it is difficult to find a place to quickly relieve stress or take a rest. This is why RESTOP was born just for this simple reason.
APPROACH
The core idea is to become a resting place for modern people, where they can charge themselves at any time in every corner of the city. Therefore, we used visual elements to developed a concept, logo and branding. To express release, recharge and positive feeling, we used gradient color from dark to bright. Also, you can see that we combined with letter "R" and a door shape as a symbol, because RESTOP will be designed as resting cabins in the future.
Date September 11, 2023
Object Logo & Branding
Client WeiCon Technology