OBJECTIVE
The objective of the project was to design three different levels of motor oil labels. Our main idea was to let people easily and clearly recognize these products. We were encouraged to explore innovative ways to communicate with color, shape, and showed its efficacy.
APPROACH
To express its lubrication and safety effect, I designed two bold and simple arrows. I also colored Blue Violet, Dodger Blue, and Gold Yellow to present three levels, and showed the feeling of mechanical power.
Date Oct 7, 2022
Object Label, Flyer design
Client AIWA